Bethlehem, PA – The Downtown Bethlehem Association is taking on
the Location-based Social Networking Site: Foursquare. Just last week, Foursquare released a study,
citing Bethlehem as number “2” in a list of top ten LEAST romantic cities in the country. Foursquare’s
rankings is based off of 4.5 billion check-ins at locations deemed “romantic”. (Such as French wineries, lingerie shops, etc.)
The study has picked up some momentum and gained the attention of Bethlehem residents, especially after Kelly Ripa announced the ranking on Live with Kelly early Monday morning (Feb 13th). Angered Bethlehem residents contacted the Downtown Bethlehem Association staff,
expressing their complaints, and belief that the Christmas City is in fact one of the most romantic
cities in the country. Many residents explained that they had been born in Bethlehem, met and
married their spouse here, and continue to reside in the city.
To further disprove the study, downtown Bethlehem merchants created a Week of Romance in
Bethlehem (a month before the study was even released), allowing couples and singles to enjoy
special menus, tastings, and discounts in the downtown shops and restaurants throughout the whole
week of February 11-18.
To refute the claims Foursquare has made, the Downtown Bethlehem Association has released a
video mockery of the Site—depicting a young couple who is celebrating Downtown Bethlehem’s
Week of Romance. In the story, the young male in the film wishes to propose to his girlfriend during
Bethlehem’s Week of Romance. However, he is constantly interrupted from doing so, because of her
addiction to “checking-in” on Foursquare at every romantic setting in Bethlehem. Lucky for the him,
there are so many romantic places and things to do in Bethlehem; he is finally able to propose!
For more information about the Downtown Bethlehem Association, and to view the video, visit
Rita Guthrie of Open Door Public Relations and Nina Tulio of Anthony Ashley Hair Design have collaborated to offer local business owners a series of workshops called The Empowered Business Owner.
A wide range of topics will cover areas of presentation, creating your business story, developing relationships, and the power of loyalty in business. Sessions may be attended individually or save on all four by advance purchase.


Fashion is so much fun right! The Runway creations, the couture collections, the whimsy of designers are so exciting! What woman does not enjoy getting a new outfit, new shoes and a great handbag! Well there is a new fashion game in town, the Shoppes at Sands adjacent to the Bethlehem casino and this luxury outlet center has some big designer names to shop and to save! (more…)

The Top 5 Integrative Living Design Tips for Making More Romance in Your Life
by Kimberly Manning

Evolve Salon and Spa offers the Aveda Men Pure-Formance Facial! Gentlemen give them a try. Have you see the remarkable Men’s Makeovers done at Evolve Salon and Spa in this month’s edition of Lehigh Valley Style Magazine? Take a look at Man Up, The LVS Ultimate Men’s Style Upgrade! 